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Build Your Branded Content Campaign

Step 1: Goals

Step 1 of 5:
Goals

What are the goals of your campaign? (Check all that apply.)

Step 2: Audience

Step 2 of 5:
Audience

Who is the audience for your campaign? (Check all that apply.)

Step 3: Reach

Step 3 of 5:
Reach

Would you like to extend or restrict the reach of your campaign?


Step 4: Subject Matter

Step 4 of 5:
Subject Matter

Would you like to target audiences interested in any of these topics? (Check all that apply.)

Step 5: Creative Considerations

Step 5 of 5:
Creative Considerations

What other assets can be included to create a more engaging reader experience? (Check all that apply.)

Result: Your Media Placement

Result:
Creative Considerations

Summary

Based on your selections, here is the campaign we recommend:

  1. Guaranteed Media Placement
    Based on your current needs, a Guaranteed Media Placement with national coverage in top-tier media outlets, like Chicago Tribune, Houston Chronicle, SF Gate and over 1,000 other sites will drive awareness and foster authentic connections with your target audience.
  2. Engagement
    To amplify your content, consider adding Guaranteed Engagement to push targeted clicks to the content, and guaranteed engaged views.
  3. Traffic
    Use a placement to drive traffic to your own website by adding Guaranteed Traffic, which delivers guaranteed clicks to your brand site, guaranteed.
  4. Business Section Front
    Expand your campaign to reach a B2B audience with placement on the business section-front of newspapers, or a feature in Business Journals. Or both!
  5. Spanish Translation and Placement
    Because Spanish speakers are an important audience, we can also distribute your content in Spanish. And translation services are complimentary.
  6. Regional
    Based on your current needs, a Guaranteed Media Placement within top-tier media outlets in the regions you specify will drive awareness and foster authentic connections with your target audience.
  7. Guaranteed Section Front
    We can boost your content with a link to it from the section-front landing page, where it lives next to relevant editorial articles.
  8. Embedded Infographic
    Embedded Video
    Multimedia
    Visual and interactive elements are highly appealing to readers, and we can add everything from infographics to videos and even a poll question to your media placement.

Pricing varies depending on the options you select for your Brandpoint campaign. Please provide your contact info below and we'll send that proposal shortly. Thanks!

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What if you could guarantee your branded content is placed within some of the nation’s most trusted publications and published exactly as you intended, when you need it most?

That’s what Brandpoint does.

With just one Brandpoint campaign, you’ll receive hundreds of placements across the U.S. within days. We work with you to build a placement strategy that best fits your brand and your audience.

See for yourself with our interactive campaign builder. Answer a few quick questions and we’ll show you what a Guaranteed Media Placement could look like for you!


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"We appreciated how the Guaranteed Media Placement helped get our messaging in front of decision makers, and the fact that the content lives outside the paywall helps us share it as a part of our overall communications strategy."

Denise Boyer, Visa

"The Brandpoint team is always a pleasure to work with – timely, professional, and happy to share best practices to optimize our content. We also really appreciate the online dashboard and how it makes it easy to see where we are in the process. Pulling reports is easy and the reporting is clear and comprehensive."

Margaret Files, The Ad Council

"Marketers that distributed their branded content in partnership with a publisher saw a higher brand lift – 50% higher, on average – than those who published content on their own."

Nielsen

"Brand recall is 59% higher for branded content than display and native ads."

AdWeek

Why Brandpoint?

Brandpoint’s Guaranteed Media Placement is a turnkey, reliable way to publish content in a network of the nation’s top news publications. Use the placement to feature a video, an infographic, a listicle, a traditional feature article – or all of the above!

While our results are standardized, our services are not. We work with you to build the most effective placement. Need national or targeted distribution? Want some guaranteed clicks to that content? Need to appeal to Spanish speakers? Have multimedia assets to include? We can make it work.

LET'S GET STARTED
Guaranteed Traffic

Coverage you can trust

And no matter the options you choose to include in your campaign, it’s always:

Controlled

Controlled

The content you approve is exactly what appears in the publication.
Accessible

Accessible

Your content is never stuck behind a paywall; it’s available to everyone.
Measurable

Measurable

You receive detailed reporting to show the reach and impact of your message.